User Experience Articles & Presentations
Oct 20, 2014 • UXmatters
Introducing the Build-Measure-Learn Approach to an Analytics Tool’s Redesign
How can you distinguish between what the people who purchase and use your products say they want and what they actually need? Luckily, there are some effective ways to reduce the risk that you might design products your customers don’t want or your users can’t use and, instead, to design for their actual needs.
Nov 2013 • n>genuity Journal
Four Strategies For Optimizing The Prepaid Experience
Using User Experience Testing To Determine What Consumers Want
Customer growth and retention depend heavily on exceeding the expectations of cardholders. Knowing and understanding those expectations is critical, then, to creating successful products. A rigorous program of end-user testing can help companies constantly adapt to the ever-shifting demands of the marketplace.
Nov 2012 • UXPA Austin
Money Outside the Mainstream
The UX of Alternative Financial Products